Wednesday, May 20, 2009

Yay! No ads for Twitter! - Twitter sees tools, not ads, for revenue

Reuters - May 18, 2009, by Alexei Oreskovic

Twitter is working on various ways to make money from its fast-growing microblogging service, but advertising is an option that is not currently being considered.

Twitter co-founder Biz Stone said on Monday that the company is developing various add-on tools and services for the businesses and professional users of Twitter, which could create a revenue stream for the company. He said Twitter plans to introduce some of these tools by year end.

But Stone dismissed the notion of selling advertisements on the popular service at this time, even though ad revenue is the main way most Web start-ups manage to stay in business while keeping their service free for consumers.

"There are a few reasons why we're not pursuing advertising -- one is it's just not quite as interesting to us," Stone told the Reuters Global Technology Summit in New York via videolink from San Francisco.

Stone said serving up ads alongside Twitter messages could also annoy users. And he said Twitter doesn't have, and isn't seeking to hire, the staff to create an advertising-based business.

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